1. Introduction

SpatialIndia ("we", "us", or "our") operates the website www.spatialindia.com and the interactive map application at www.spatialindia.com/app (collectively, the "Service"). The Service provides demographic intelligence derived from publicly available datasets.

This Privacy Policy explains what information we collect when you use the Service, how we use it, who we share it with, and what rights you have with respect to your information. By using the Service, you agree to the practices described in this policy.

2. Information We Collect

a) Email address. If you voluntarily submit your email address through a sign-up form on the Service (for example, to receive early access or feature announcements), we collect that email address and forward it to our email list provider, Loops.so.

b) Usage analytics. We use Umami, a cookieless analytics tool, to understand how visitors use the Service. Umami may collect information including but not limited to:

• Page URLs visited
• Referring website or URL
• Browser type and screen size (aggregated)
• Country of visit (derived from IP address, not stored individually)
• In-app interactions and feature usage events

Umami does not use cookies, does not build individual user profiles, and does not collect personally identifiable information. We may expand our analytics capabilities over time. Any changes to the categories of personal data collected will be reflected in an updated version of this policy.

c) Map interactions (client-side only). When you use the interactive map — selecting districts, toggling datasets, adjusting filters — all processing happens entirely in your browser. This interaction data is never transmitted to our servers.

d) Server access logs. Like any web host, Vercel (our hosting provider) may automatically record standard server logs including your IP address, browser type, and pages requested. These logs are used for security and infrastructure diagnostics and are governed by Vercel's own privacy policy.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Email: To send you product updates, early access announcements, and feature launches. Every marketing email includes an unsubscribe link.
• Analytics: To understand aggregate usage patterns and improve the platform. We do not use analytics data for advertising or for building individual user profiles.
• Security: To detect and prevent abuse, fraudulent activity, and other harmful behaviour.

We do not sell, rent, or trade your personal information to any third party.

4. Third-Party Data Processors

We share your information only with the following service providers, strictly for the purposes described:

• Loops.so — manages our email list and sends transactional and marketing emails. When you submit your email, it is transferred to Loops.so's servers. Please review Loops.so's Privacy Policy.
• Umami — provides cookieless analytics. Please review Umami's Privacy Policy.
• Vercel — hosts the Service and may process standard server access logs. Please review Vercel's Privacy Policy for details.

5. Data Sources Used in the Platform

The statistical and geospatial data displayed on SpatialIndia is sourced from publicly available government and open datasets. These are aggregate demographic statistics and are not personal data about you. The current data sources are listed below; this list is updated as new datasets are added to the Service:

• Census 2011 — Office of the Registrar General & Census Commissioner, India. Used under the National Data Sharing and Accessibility Policy (NDSAP).
• NFHS-5 (2019–21) — National Family Health Survey, Ministry of Health & Family Welfare, Government of India.
• Night-time lights (VIIRS) — NASA/NOAA satellite data (public domain).
• Base map tiles — OpenFreeMap / © OpenStreetMap contributors (Open Database Licence).

6. Cookies & Tracking Technologies

We do not use cookies. The Service does not set any cookies in your browser. Umami analytics operates without cookies or persistent identifiers. We do not use advertising networks, retargeting pixels, or any third-party tracking scripts beyond Umami.

7. Your Rights

You have the following rights regarding your personal information:

• Unsubscribe from email: Click the unsubscribe link in any email we send, or contact us at hello@spatialindia.com. We will remove you from the list promptly.
• Analytics opt-out: Umami honours your browser's Do Not Track (DNT) setting. You may also block the analytics script using a browser extension.
• Data access and deletion: You may request a copy of the personal data we hold about you, or ask us to delete it, by writing to hello@spatialindia.com. We will respond within 30 days and will instruct Loops.so to purge your record upon a verified deletion request.

8. Data Retention

• Email address: Retained until you unsubscribe or request deletion.
• Umami analytics data: Retained per Umami's default retention period. Aggregate and anonymised; no individual retention relevant to you.
• Map session data: Not retained. All district selections, filters, and layer states are held in your browser memory only and are discarded when you close the tab.

9. Children's Privacy

The Service is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with their information, please contact us at hello@spatialindia.com and we will delete it promptly.

10. International Data Transfers

SpatialIndia is operated from India. If you submit your email address, it will be transferred to and stored on Loops.so's servers, which may be located outside India. By using the Service and submitting your email, you acknowledge and consent to this transfer.

11. Changes to This Policy

We may update this Privacy Policy at any time. When we do, we will revise the effective date at the top of this page. Your continued use of the Service following the posting of an updated policy constitutes your acceptance of the changes.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: hello@spatialindia.com